Apple Inc, an American multinational technology company, is widening its operations by 2024 with a self-driving passenger car which would include innovations in battery technology.
Reuters made this known on Tuesday in an exclusive report after speaking with Apple staff who are working on the project.
Apple reportedly started working on the self-driving project, ‘Project Titan’, in 2014 and had built its own car from scratch before it shelved the plan and laid off 190 persons working on the car team in 2019 to focus on its software and reassessed its goals.
Sources told Reuters that Apple is now planning to continue its plan of building a customer-friendly passenger car.
The main focus of Apple’s strategy is a new battery design that could “radically” reduce the cost of batteries and increase the vehicle’s range, according to a source who has seen Apple’s battery design.
This may, however, takes Apple years before it would start making a profit when the idea is launched because the iPhone maker which has never made a car will compete with other automobile companies.
“If there is one company on the planet that has the resources to do that, it’s probably Apple. But at the same time, it’s not a cellphone,” another person who worked on Project Titan told Reuters.
The sources noted that Apple may rely on a manufacturing partner for the project and there are chances of reducing efforts to self-driving software with a traditional carmaker, rather than the iPhone maker selling an Apple-branded car.