American Billionaire and media mogul, Michael Bloomberg, will launch a $100 million online ad campaign targeted at US President Donald Trump.
According to Reuters, an advisor confirmed the development as Bloomberg continues to weigh a run for the Democratic nomination for US president.
“This is an all-hands-on-deck moment. We’re taking the fight to Trump directly,” the former New York mayor tweeted, alongside a link to a New York Times article about the plan.
This is an all-hands-on-deck moment.
We're taking the fight to Trump directly.https://t.co/PKDrrakOuF
— Mike Bloomberg (@MikeBloomberg) November 15, 2019
Bloomberg has qualified as a candidate to appear on the primary ballots of two states.
In a tweet on his verified Twitter handle on Tuesday, he said, “¹Officially filed in Arkansas to be on the ballot for the Democratic primary. We must defeat Trump. He has failed us at every turn.”
Officially filed in Arkansas to be on the ballot for the Democratic primary.
We must defeat Trump. He has failed us at every turn. pic.twitter.com/BMT3prVY4S
— Mike Bloomberg (@MikeBloomberg) November 12, 2019
The online advertisements Bloomberg is funding, which target four states: Arizona, Michigan, Pennsylvania and Wisconsin, were slated to begin Friday.
The advertisements are slated to run through the primary season, regardless of whether Bloomberg decides to run for president, the aide confirmed. The details were first reported by The New York Times.
Those four states are considered some of the closest and most hotly contested in the primary contest.
The advertisements will not feature the 77-year-old himself.