The European Union’s (EU) anti-trust regulator is set to hit Google with a new fine, for what it described as unfair competition practices.
Brussels has targeted the Silicon Valley firm’s AdSense advertising service, stating that it limits some of the client websites from exhibiting adverts from third parties.
The decision in the case is the latest anti-trust salvo against Google, which has already received nearly seven billion Euros in EU fines.
EU competition commissioner Margrethe Vestager said “We are in the process of finalising the AdSense case”.
In 2017, a fine of 2.42 billion Euros was slammed on Google, as well as a fine of 4.34 billion Euros in 2018, for related abuses.
Google has however appealed both decisions to the European Court of Justice in Luxembourg, but the issue will be decided next week, precisely on Wednesday, according reports.