Facebook has announced the launch of a new social media drive that allows people to add frames and graphics to indicate they had taken the COVID-19 jab or plan to do so.
Facebook Head of Public Policy for Anglophone West Africa, Adaora Ikenze, in a statement on Friday, said the intiative was in partnership with the National Primary Health Care Development Agency (NPHCDA).
According to her, the multinational media platform would use its scale and speed to reach people quickly, help them get credible information, get vaccinated and come back together safely.
She stated that the new range of Facebook frames and Instagram stickers would allow people to share their support for getting vaccinated with their family and friends, as the access to COVID vaccines expands across Nigeria.
“The frames and stickers include banners that say ‘Let’s Get Vaccinated’ or ‘I Got My COVID-19 Vaccine’
”The banner will appear overlaid on the edge of their profile picture next to a blue bubble that reads ‘We Can Do This’.”
Ikenze added that Facebook is launching the profile frames because research has revealed how social norms could majorly impact people’s attitude and behaviour when it comes to their health.
According to reports, although thousands had taken the vaccine, millions of people remain hesitant about whether to accept the vaccine or not.
Ikenze said, “We are promoting these unique profile frames and GIFs to all Nigerian Facebook and Instagram users to raise vital vaccine confidence.”
According to her, the new frames and stickers will allow people share their support for COVID-19 vaccines, adding that others will have a change of mind once the people they respect and care about show support for the jab.
Similarly, Executive Director of the National Primary Health Care Development Agency (NPHCDA), Dr Faisal Shuaib, expressed excitement at the partnership with Facebook.