Facebook Starts Inserting Ads In The Middle Of Videos
Facebook is done with testing Audience Network mid-roll video ads and is making it available to “eligible” publishers starting today through its Audience Network. What this means is that now when you watch videos on other websites or apps, you not only could see Facebook ads before it starts, but also midway through, all aimed at improving Facebook’s ad load problem while giving creators more ways to monetize their work.
Additionally, the social media company is also expanding testing around monetizing live video. More creators, including personalities and brands, will be able to include 20-second ad breaks (basically commercials) in their live broadcasts that reach 300 or more concurrent viewers. This not only applies to live, but also on-demand videos.
“Whether on Facebook or off, we’re committed to continuing to work with our partners to develop new monetization products and ad formats for digital video. It’s early days, but today’s updates are a step towards this goal,” explained Facebook’s vice president of partnerships Nick Grudin in a canned statement.
It shouldn’t be surprising to see more ads coming to video, especially based on the interest the company and its chief executive Mark Zuckerberg place on the medium. During Facebook’s fourth quarter earnings call earlier this month, Zuckerberg remarked that the company would be investing more in the space, including in original video content. The launch of additional advertising formats is all in preparation for that.
– Venture Beat
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