American socialite, Kim Kardashian has won $2.7m in damages and $59,600 in attorney fees from ‘Missguided USA’ after filing a lawsuit accusing the fast-fashion company of using her name and likeness to sell cheaper priced copies of her clothing.
The court order comes after Missguided failed to respond to the suit, prompting Kardashian’s counsel to seek a quick win and monetary damages to the tune of more than $10 million to go along with it
She had filed a lawsuit against the company in February, demanding damages of $10 million after publicly shaming the company for promoting a gold dress that was a near-identical but cheaper version of one of Kanye West’s Yeezy designs.
Kim had tweeted: “Going through old fitting pics & found this gold look that Kanye made for me for my Miami trip last summer (I went w the neon vibes instead) P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off.”
Hours after she posted an image showing her wearing a gold dress designed by Kanye, the company put up a photo of a model in a similar dress along with the caption: “The devil works hard but Missguided works harder @kimkardashian you’ve only got a few days before this drops online.”
She further tweeted: “It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.
“I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.
“Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site – but it’s not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet.”
Judge Virginia A. Phillips, of the U.S. District Court for Central California, ruled that Missguided must not use any of Kardashian West’s trademarks “in connection with the sale, marketing or distribution of its products” and ordered the company to pay up $2,759,600, a fraction of the $10 million-plus that Kardashian was seeking.