A multinational technology company, Microsoft has partnered with an entertainment company, Walt Disney Studios to transform content workflows with Azure cloud.
This is a five-year partnership to develop and test new ways to create, produce and distribute content on the Azure cloud platform.
Microsoft and Disney worked with a media technology provider, Avid to produce several essential media workflows running in the cloud, including collaborative editing, content archiving, active-backup and production continuity.
“By moving many of our production and postproduction workflows to the cloud, we’re optimistic that we can create content more quickly and efficiently around the world,” said Jamie Voris, CTO, The Walt Disney Studios.
“Through this innovative partnership with Microsoft, we’re able to streamline many of our processes so our talented filmmakers can focus on what they do best.
“The cloud has reached a tipping point for the media industry, and it’s not surprising that The Walt Disney Studios, which has its heritage based on a passion for innovation and technology, is at the forefront of this transformation,” said Kate Johnson, president of Microsoft US.
“The combination of Azure’s hyper-scale capacity, global distribution, and industry-leading storage and networking capabilities with Disney’s strong history of industry leadership unlocks new opportunity in the media and entertainment space and will power new ways to drive content and creativity at scale. With Azure as the platform cloud for content, we’re excited to work with the team at StudioLAB to continue to drive innovation across Disney’s broad portfolio of studios.”