In the year 2020, the whole world was shut down in a bid to overcome a common enemy, COVID-19. Nigeria recorded its first case of the deadly virus on the 27th of February, 2020 and the Government braced up for the unexpected as there was no immediate cure for the virus that exposed the nation’s fragile health sector.
As expected, there was a steep rise in Nigeria’s COVID-19 cases despite the strict restrictions enforced across the country to curb the spread of the virus which caused panic among citizens.
The Government was in dire need of money to set up more isolation centres, testing labs, among others, and fortunately got philanthropic responses to the outbreak from individuals and companies like MultiChoice Nigeria Limited which understood the severity of the pandemic and the devastating effect on the nation.
MultiChoice Nigeria Limited stepped up to join the government in the fight against the virus by donating a whooping sum of N200 million and N50 million to the Federal Government and Lagos State government respectively.
The company also donated 60,000 Personal Protective Equipment (PPE) and 10,000 face masks to hospitals and non-governmental organisations and provided public education and enlightenment through the regular highlighting of the helplines of the National Centre for Disease Control (NCDC) on more than 10 channels on its DStv and GOtv platforms at a cost estimated to N550 million.
Even though the lockdown put a hold on many activities of the entertainment industry and productions, sales and events, MultiChoice committed up to N400 million to the industry, in order to keep many employed despite the economic challenges at the time.
Also in its bid to keep Nigerians entertained after realising the boredom that comes with the lockdown, MultiChoice reeled out new entertainment contents like ‘Turn Up Friday’ and ‘Owambe Saturday’. It further launched the fifth season of its popular reality TV show, Big Brother Naija, which garnered 900 million votes from the audience. This was aside from its various channels like news, sports, religion, music, children and movies among others that were available to satisfy Nigerians’ TV watching habit that was triggered by the pandemic.
To alleviate the financial burdens the lockdown has caused, the Company launched a ‘We’ve Got you’ campaign which offered active and disconnected DStv and GOtv customers upon payment of their regular subscription fees the opportunity to enjoy the channels on the next higher package at no extra cost between April 20 to June 30, 2020 and recently in February 2021, MultiChoice slashed the prices of its GOTV and DSTV decoders to support new customers.
For supporting the Government and putting every Nigerian’s interest at heart during the lockdown, MultiChoice Nigeria is #ALEDEHCOVID-19Hero of the week.
MultiChoice is a South African company that operates the DStv, a major service in Sub-Saharan Africa and GOtv, a minor service and Showmax service.